Dassler joined his father's firm in 1960 and founded an Adidas affiliate in Alsace that later became the dominant sporting goods manufacturer in France. Among Dassler's achievements was the founding of the See more

Horst Dassler was known as the father of sport sponsorship. In the mid 1970s Dassler formed arguably the first sports marketing firm with British advertising executive See more

Horst Dassler died on 9 April 1987 from complications due to cancer. He left behind his wife Monika and two children, Suzanne and Adi. See more