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See all on WikipediaHorst Dassler (12 March 1936 – 9 April 1987) was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 … See more
Horst Dassler was known as the father of sport sponsorship. In the mid 1970s Dassler formed arguably the first sports marketing firm with … See more
People mentioned in the articleWikipedia text under CC-BY-SA license Horst Dassler Is Dead at 51; Led Adidas Sporting Goods
WEBApr 11, 1987 · Horst Dassler, chairman of the Adidas sporting goods company since 1984, died today in this Bavarian town, a company spokeswoman said. He was 51 years old.
Horst Dassler, Adidas Chairman, Dies at 51 - Los Angeles Times
WEBApr 11, 1987 · Horst Dassler, chairman of Adidas, the world’s largest sporting goods manufacturer and a highly influential behind-the-scenes figure in the world Olympic …
WEBJul 27, 2021 · Horst Dassler, the son of Adidas founder, pioneered sports sponsorships for the Olympics and helped commercialized sports. Learn how he cultivated relationships …
WEBHorst Dassler’s sudden death in 1987, three years after his mother Käthe passed away, meant troubled waters for adidas. In 1989, adidas became a stock corporation and Adi …
WEBHorst Dassler was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of …
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Horst Dassler Dies; Was Head of Adidas - Los Angeles Times
WEBApr 10, 1987 · Horst Dassler, chairman of the board and part owner of Adidas, one of the world’s largest sporting goods manufacturers, died today. He was 51.
WEBThe case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar …
Horst Rudolf Dassler - Oxford Reference
WEBA biography of Horst Rudolf Dassler, a German sports equipment entrepreneur who pioneered sport marketing and sponsorship in the 1970s and 1980s. Learn how he …
WEBApr 10, 1987 · HERZOGENAURACH, West Germany -- Horst Dassler, chairman of Adidas, the world's largest sporting goods manufacturer with affiliates in 40 nations, died Friday. …
A Quarter Century After His Death, Web Woven By Dassler Still …
WEBJul 16, 2012 · Horst Dassler died in 1987. Dassler was the son of the founder of Adidas and during his 51 years on this planet he not only built the sportswear company into the …
Chronicle and Biography of Adi Dassler & Käthe Dassler - Adi
WEBLearn about the life and work of Adi Dassler, the inventor of specialized athletic shoes and the founder of Adidas. Discover his childhood, his brother Rudolf, his wife Käthe, and his …
adidas Superstar: How an Icon was Born - adidas Group
WEBThe ambitious son. The other key player in the adidas Superstar story is Horst Dassler, the son of company founder Adi and his wife Kaethe Dassler. Sandra explains that in 1959 …
Milestones in Adi and Käthe Dassler's life and adidas - Adi
WEBThe timeline provides a compact overview of the main milestones in Adi and Käthe Dassler’s private life as well as in the founding history of adidas.
Horst Dassler Biography: The Visionary Entrepreneur, Life, …
WEBMar 17, 2023 · Horst Dassler (1936-1987) was a German entrepreneur and the son of Adidas founder Adi Dassler. He was instrumental in expanding Adidas into a global …
HORST DASSLER, 51, PART OWNER OF ADIDAS – Orlando …
WEBJul 24, 2021 · HORST DASSLER, 51, chairman of the board and part owner of Adidas, the world’s largest sporting goods manufacturer, died Friday. An Adidas spokesman said …
Adolf Dassler: The Creative and Innovative Leader Behind adidas
WEBNov 2, 2020 · Horst Dassler recognized the potential of new sports and helped adidas grow their market in America. Amongst other things he applied Adolf’s innovative spirit …
How Adidas Helped Monetize the Olympics (Preview Video)
WEBJul 20, 2021 · adidas’ Horst Dassler became a key force behind arranging sponsorships and broadcasting rights for the Olympics and, ultimately, behind the commercialization of …
DASSLER`S DEATH COULD HAVE OLYMPIC REPERCUSSIONS
WEBAug 9, 2021 · The death of Adidas president Horst Dassler has created a void not only in the world`s largest sporting goods company but also in the world sporting community at …
Dassler brothers feud - Wikipedia
WEBThe Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th …
Mixing Sports and Money: Adidas and the Commercialization of …
WEBJul 27, 2021 · Professor Geoffrey Jones explores the pros and cons of the globalization and commercialization of sport in his case, spanning from the 1930s to the 1970s, “Horst …
Rudolf Dassler - Wikipedia
WEBRudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi party, businessman and founder of sportswear …
Adolf Dassler - Wikipedia
WEBAdolf " Adi " Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, and businessman who founded the German sportswear company Adidas. …
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