Horst Dassler - Wikipedia
Horst Dassler (12 March 1936 – 9 April 1987) was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. Horst himself was known as the father o… See more
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Horst Dassler Is Dead at 51; Led Adidas Sporting Goods
WEBHorst Dassler, chairman of the Adidas sporting goods company since 1984, died today in this Bavarian town, a company spokeswoman said. He was 51 years old.
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Horst Dassler, Adidas Chairman, Dies at 51 - Los Angeles Times
WEBHorst Dassler, chairman of Adidas, the world’s largest sporting goods manufacturer and a highly influential behind-the-scenes figure in the world Olympic movement, died Friday of …
History - adidas Group
WEBThe web page you are looking for is not available due to an internal server error. It may contain information about Horst Dassler, the founder of Adidas, and his legacy.
Chronicle and Biography of Adi Dassler & Käthe …
WEBLearn about the life and work of Adi Dassler, the inventor of specialized athletic shoes and the founder of Adidas. Discover his childhood, his brother Rudolf, his wife Käthe, and his Olympic success.
Horst Dassler - Wikiwand
WEBHorst Dassler was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of …
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Mixing Sports and Money: Adidas and the Commercialization of …
WEBHorst Dassler, the son of Adidas founder, pioneered sports sponsorships for the Olympics and helped commercialized sports. Learn how he cultivated relationships with athletes …
Horst Dassler Dies; Was Head of Adidas - Los Angeles Times
WEBHorst Dassler, chairman of the board and part owner of Adidas, one of the world’s largest sporting goods manufacturers, died today. He was 51.
Horst Dassler, Adidas, and the Commercialization of Sport
WEBLearn about the career of Horst Dassler, the son of the founder of Adidas, and how he expanded the sports apparel business and developed sports sponsorship. The case …
How Adidas Helped Monetize the Olympics (Preview …
WEBadidas’ Horst Dassler became a key force behind arranging sponsorships and broadcasting rights for the Olympics and, ultimately, behind the commercialization of sports as we know it today.
Horst Rudolf Dassler - Oxford Reference
WEBA biography of Horst Rudolf Dassler, a German sports equipment entrepreneur who pioneered sport marketing and sponsorship in the 1970s and 1980s. Learn how he …
Adidas Chairman Horst Dassler dead at 51 - UPI Archives
WEBHERZOGENAURACH, West Germany -- Horst Dassler, chairman of Adidas, the world's largest sporting goods manufacturer with affiliates in 40 nations, died Friday. He was 51.
adidas Superstar: How an Icon was Born - adidas Group
WEBThe ambitious son. The other key player in the adidas Superstar story is Horst Dassler, the son of company founder Adi and his wife Kaethe Dassler. Sandra explains that in 1959 …
Horst Dassler Biography: The Visionary Entrepreneur, Life, …
WEBHorst Dassler (1936-1987) was a German entrepreneur and the son of Adidas founder Adi Dassler. He was instrumental in expanding Adidas into a global brand and establishing …
Adolf Dassler: The Creative and Innovative Leader Behind adidas
WEBHorst Dassler recognized the potential of new sports and helped adidas grow their market in America. Amongst other things he applied Adolf’s innovative spirit to the development …
Adolf Dassler - Wikipedia
WEBAdolf " Adi " Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, and businessman who founded the German sportswear company Adidas. …
HORST DASSLER, 51, PART OWNER OF ADIDAS – Orlando …
WEBHORST DASSLER, 51, chairman of the board and part owner of Adidas, the world’s largest sporting goods manufacturer, died Friday. An Adidas spokesman said Dassler died in a …
A Quarter Century After His Death, Web Woven By Dassler Still …
WEBHorst Dassler died in 1987. Dassler was the son of the founder of Adidas and during his 51 years on this planet he not only built the sportswear company into the most powerful of …
The Sibling Rivalry That Gave Birth to Adidas and Puma
WEBIn 1987, Adolf Dassler's son Horst Dassler sold Adidas to French industrialist Bernard Tapie, while Rudolf's sons Armin and Gerd Dassler sold their 72 percent stake in Puma …
Dassler brothers feud - Wikipedia
WEBThe Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th …
DASSLER`S DEATH COULD HAVE OLYMPIC REPERCUSSIONS
WEBThe death of Adidas president Horst Dassler has created a void not only in the world`s largest sporting goods company but also in the world sporting community at large.
Horst Dassler, Adidas, and the Commercialization of Sport
WEBJones, Geoffrey, and Michael Norris. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Teaching Plan 316-090, February 2016.
Rudolf Dassler - Wikipedia
WEBRudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi party, businessman and founder of sportswear …