Background
Video games with objectionable content date back as far as 1976; the arcade game Death Race required users to run over "gremlins" … See more

The ESRB rating system is primarily enforced on a self-regulatory basis by the video game and retail industries; in markets where it is used, retailers typically enforce the "Mature" rating using photo identification, and refuse to stock video games that have … See more

In addition to its video game ratings operation, the ESRB also offers an online privacy program which helps websites adopt privacy policies and data usage practices which comply with relevant laws and best practices for the collection and use of personal … See more

While the ESRB formally operates within the ESA, they operate independently of the trade group to assess and apply industry-wide standards for video games. The ESRB operates out of offices in New York City.
To obtain a rating … See more

ESRB ratings are primarily identified through icons, which are displayed on the packaging and promotional materials for a game. Each icon contains a stylized alphabetical letter … See more

The ESRB enforces guidelines that have been adopted by the video game industry in order to ensure responsible advertising and marketing … See more

The ESRB has considered its system to be effective, due in part to initiatives by the Board to promote enforcement and consumer awareness … See more