The most important element of creating a useful one-sheet is to have a specific goal in mind. If you start by creating a strong goal, your one-sheet will be positioned to be success… See more

Your headline may be the single most important content on your one-sheet. The headline is likely the first thing your potential customer will read and it has the power to dr… See more

No one will read boring content. Your one-sheet must be compelling and interesting to read - get away from that boring sales copy! And while this may seem counter-intuitive, th… See more

There is a lot of debate out there about testimonials these days. Many pragmatic people argue testimonials are lame because you’d never include a negative review on … See more