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Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers. See more
Comscore was founded in July 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and See more
In May 2009, Comscore introduced Unified Digital Measurement (UDM), a digital audience measurement tool that blended panel and census-based measurement approaches. The methodology calculates audience reach without being affected by cookie deletion and … See more
In 2006, Ben Edelman, a Harvard researcher, alleged that there were cases where Comscore software had been installed on users' … See more
The Coalition for Innovative Media Measurement (CIMM) and Comscore work together to measure three-screen users and their behavior with content and advertising across television, Internet, and mobile. See more
Comscore maintains a group of users who have monitoring software (with brands including PermissionResearch, OpinionSquare and VoiceFive Networks) installed on their … See more
Comscore debuted Campaign Essentials in 2010 to measure how digital campaigns are reaching their audiences. In March 2012, Comscore launched validated Campaign … See more
• Magid Abraham, Comscore's co-founder, received the 2009 Charles Coolidge Parlin Marketing Research Award at the 2009 American Marketing Association Marketing Research … See more
Wikipedia text under CC-BY-SA license WEBComscore is a trusted currency for planning, transacting, and evaluating media across platforms. Plan. Connect the dots across multiple data sources to discover and act upon new opportunities to drive business …
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WEBComScore delivers insights on web, mobile and TV consumer behavior that allows its more than 2,000 clients — advertisers and marketers across a range of industries, from CPG to energy to health care — to understand …
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