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  1. There are different ways to categorize services. According to Christopher Lovelock, there are four broad categories of services:1
    • People processing: services toward people’s bodies
    • Possession processing: services toward possessions
    • Mental stimulus processing: services toward people’s mind
    • Information processing: services that involve the exchange of information
    Another way to categorize services is based on ownership and business objective, which includes government for profit, government not for profit, and services related to goods2.
    Learn more:
    There is another way to categorize services, according to well-known author and professor Christopher Lovelock (1940–2008). He proposed four broad categories of services: people processing: services toward people’s bodies possession processing: services toward possessions mental stimulus processing: services toward people’s mind
    openstax.org/books/principles-marketing/pages/11 …

    Types of Services & Classification of Services

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