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- There are different ways to categorize services. According to Christopher Lovelock, there are four broad categories of services:1
- People processing: services toward people’s bodies
- Possession processing: services toward possessions
- Mental stimulus processing: services toward people’s mind
- Information processing: services that involve the exchange of information
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.There is another way to categorize services, according to well-known author and professor Christopher Lovelock (1940–2008). He proposed four broad categories of services: people processing: services toward people’s bodies possession processing: services toward possessions mental stimulus processing: services toward people’s mindopenstax.org/books/principles-marketing/pages/11 …Types of Services & Classification of Services
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